“Black Swan: Why It Gotta Be Black?” features the remaining 11 competing to become America’s next fabulous drag queen and winner of the grand prize including: a lifetime supply of Colorevolution Cosmetics, a one-of-a-kind trip, courtesy of Al & Chuck.Travel.com, the honor of headlining the drag race tour, featuring Absolute Vodka; cocktails perfected and a “cash money honey” prize of $100,000.
After the send off of Monica Beverly Hillz, the remaining 11 queens received a video message from Rupaul (Ru), also known as “she mail.” As the video finishes, Ru explodes into the dressing room wearing an orange, 70’s style, disco suit with a classic fro-wig dancing down the stairs. Ru’s “turn back time” mini challenge is aimed at finding the two most ravishing queen dancers to be chosen as team captains for the main challenge.
As Jinkx Monsoon and Coco Montrese dance their ways into the two team captain spots, Ru discusses the main challenge of reenacting an original American drag ballet titled “No Ru-pologies,”
Coco Montrese and Alyssa Edwards instantly stole the show with their portrayal of Good Ru vs Evil Ru, making the rest of the queens’ performances fade away in the spotlight. Guest judges Chaz Bono and Travis Wall both give their input and agree that both Vivienne Pinay and Honey’s lack-luster performances deserve to be in the “Lip Synch For Your Life Challenge” featuring Brittany Spears’ “Oops I Did It Again.” For the first time in RuPaul’s Drag Race history, Ru decides that both queens failed at showing the fire and energy necessary to remain in the competition, resulting in a double-elimination sending both queens to sashay away for good.
In addition to Colorevolution being featured throughout the 5th season of RuPaul's Drag Race; IBG Laboratories, the makers of Colorevolution, is collaborating with RuPaul on specialized private-label items that will be coming in 2013.
Viewers can catch the race with Colorevolution and RuPaul on LOGO channel on Mondays 9/8pm Central.
With the release of the new TV show there will also be a new television advertising campaign featuring Colorevolution. The ad campaign will provide a few lucky winners with over $1200 worth of makeup and application training. Details to enter to win will be on the TV commercial to coincide with the airing of the show.
Whether you go for a more natural look or have a flair for the dramatic try the Colorevolution cosmetic line, go to: http://colorevolution.com/
Colorevolution (http://colorevolution.com), an online retailer of 100% natural and pure mineral makeup offers a comprehensive selection of premiere, cruelty free cosmetics ranging from shadows, blushes and bronzers to foundations, primers and glosses which are all made in the USA. Not only does Colorevolution use a very unique blend of 100% natural minerals from the earth (Mica, Titanium Dioxide and Iron Oxides) that gives flawless coverage, but additionally provides a wide range of high definition colors that foster different looks from the natural to the dramatic.
For additional media information about Colorevolution and RuPaul's new line,
contact: Caren Lancona
B Scene Advertising Agency