PRLog - Feb. 21, 2013 - WASHINGTON -- February 21, 2013 - Don’t miss the experiential marketing secrets of the Creators of the Brand X, John Trinanes and Dan Hanover live on We Act Radio’s Behind the Mind Show tomorrow, February 22 at 11 a.m. EST on www.weactradio.com. Trinanes is Senior VP-Creative at George P. Johnson, the world’s #1 ranked experience marketing agency and he is leading a quiet revolution in the experiential industry by championing a new creative model based on integrating multiple talents in the creative process and fusing that with a strategy-led approach.
Part of his revolution is an investment in the next generation of experienced designers. In an effort to open collegiate minds he has created and deployed the Brand X Experience Design Student Challenge, a national competition in which undergraduates will design a hypothetical activation for Under Armour’s sponsorship of the 2014 Winter Olympics.
Trinanes’ Brand X “partner in crime” is well-known to students and graduates alike. Dan Hanover runs the largest repository of experiential marketing content in the world as editor and publisher of Event Design, Event Marketer, the Event Design Summit, Event Marketer Summit and EventTech.
‘We are expecting 150,000 listeners to tune in and be among the first in the country to receive this kind of revolutionary design insight from John and Dan. To miss this live presentation could be the difference between having a yesterday design career steeped in mediocrity or over the top futuristic success because you have the next big thing in design,” Kymone Freeman, Program Director, We Act Radio.
Behind the Mind is a 1-hour weekly talk show on We Act Radio that introduces the great design thinkers, visionaries, innovators and game changers domestically and internationally. It’s target audience are entrepreneurs, designers, business owners, IT professionals, marketers, and college students focusing on design, engineering, architecture, science and health. Talk Show Host Karen Baker and Co-host Anthony Leonard bring these lively discussions to listeners LIVE every Friday from 11 a.m. to Noon on https://www.weactradio.com or WPWC 1480AM in DC. https://www.behindthemindradioshow.com