Abayas as Black as New!
Reinforcing its commitment to excellence, Persil Abaya Shampoo – a German technology product from Henkel – today reaffirmed its position as the #1 choice for total Abaya care in the GCC, offering perfect cleanliness and black colour protection, wash after wash.
In a one-of-its-kind consumer engagement initiative, Persil Abaya Shampoo underlined its credentials through testimonials by thousands of women across the Arab region. GCC women were given the opportunity to give their testimonials about the product.
In their testimonials, they emphasized the advantages of using Persil Abaya Shampoo over the last one year and how their Abayas still look as black as new!
“It has been over a year since I bought my Abayas, and thanks to Persil Abaya Shampoo, my Abayas look as black as new. The fabric texture is as soft as it was when I bought them. Protecting the blackness of the Abaya and the fact that it keeps it as good as new after every wash, besides safeguarding the fabric feel. What more can you ask for? My friends congratulate me for my Abayas, mistaking it for new. I am extremely proud to have Persil Abaya Shampoo protecting my Abayas like a shield,” said a proud consumer.
“Henkel’s unique product attributes are central to our mandate to extend new product experiences, developed at the heart of consumer’s local needs and trends. The Persil Abaya Shampoo comes with the latest German product innovations for the benefits of the Arab women and offers unmatched advantages for women in the region. The Persil Abaya Shampoo offers the perfect level of Abaya black colour and cleanliness, retention with its revolutionary German technology ‘black colour lock’, protecting the blackness of the Abaya and keeps as good as new after every wash, besides safeguarding the fabric feel and leaves the Abaya with a long lasting fragrance. The testimonials and our Black Meter results are powerful endorsement and evidence of our world-class product offering. This is testament to our efforts to create and maintain strong brands,” said Mr Memosh Khawaja, General Manager of Henkel Saudi Arabia.
According to research, nearly 50 per cent of consumers were found using wrong cleaning agents to wash their Abayas – ranging from powdered detergents to hair shampoos. It is no secret that powdered detergents cause irreparable damage to the colour and fabric of the Abayas while the fabric softeners are not good cleaning agents.
“It is highly recommended to use Persil Abaya Shampoo for washing Abayas. The product not only offers ultimate cleanliness but also protects the colour and fabric and leaves the abaya with a long lasting fragrance – taking innovation to a completely different level,” summed up Mr Khawaja.
Henkel operates worldwide with leading brands and technologies in three business areas: Laundry & Home Care, Beauty Care and Adhesive Technologies. Founded in 1876, Henkel holds globally leading market positions both in the consumer and industrial businesses with well-known brands such as Persil, Schwarzkopf and Loctite. Henkel employs about 47,000 people and reported sales of 15,605 million euros and adjusted operating profit of 2,029 million euros in fiscal 2011. Henkel’s preferred shares are listed in the German stock index DAX.
Issued by Landmark PR & Event Management
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