Brian Weekes, career banking expert and VP of Business Development, Europe, for PacNet Services, will deliver a seminar entitled “How to build an international payment system that enhances your response channels”. The seminar, scheduled for 3pm February 26th in the Direct Marketing Theatre, is perfectly suited to companies who use a variety of direct response sales channels and focuses on how international payment strategy can affect the success of international campaigns. Participants will learn about the specific payment types suitable for each response channel and how to quickly review the requirements for new marketing campaigns.
“TFM&A is the perfect venue to spread the word about our international payment processing solutions. I’m looking forward to helping marketers connect the dots when it comes to international payment strategy” notes Weekes, “I say strategy because some simple forethought in this area can reap enormous rewards come launch time. Too many companies either misunderstand or overlook this critical piece of the international sales puzzle”.
PacNet has deep roots in the International Direct Marketing World and will delve even deeper into this space by taking an active role in organizing NDM 2013, set to take place just a week and a half after IDMX / TFMA.
Technology for Marketing & Advertising is the UK's largest and longest running event for the entire Marketing, Media and Advertising industry, and thirteen years on, it remains the flagship must-attend event for professionals across the industry. TFM&A promises to provide inspiration and invaluable future foresight to fuel strategy, charge campaigns and drive bottom-line marketing success in 2013.