DDA creates an exciting new interactive video player for NAPNAP featuring instant polling & videos

Feb. 20, 2013 - PRLog -- SOUTHAMPTON, PA, February 18, 2013 – Dynamic Digital Advertising is happy to announce the completion of a new interactive video player, featuring 10 DDA-produced videos, for NAPNAP entitled, “Conversations About ADHD Management & Treatment Options (http://www.zeroonezero.com/casestudies/case-study-napnap-adhd-videos.html).” The series of videos was produced to help educate both children and their parents about some important issues involved in managing and treating Attention Deficit Hyperactivity Disorder (ADHD). Each video would be approximately 1-2 minutes in length, helping to ensure a pacing fast enough to keep the attention of restless teenagers. All the videos feature dialogs between one nurse practitioner and their patient(s), with some featuring the mother of two school-aged children with ADHD, and the others featuring a father and his son, who has ADHD is about to begin college. Important topics include: introductions to ADHD symptoms and the medications used to treat the disorder; the importance of proper adherence to dosing schedules; managing ADHD in school and college; handling emergency reactions to prescribed medications; learning to drive with ADHD; and even how adolescents with ADHD can properly handle bullying.

NAPNAP provided the two nurse practitioners featured in the videos, while DDA sourced the cast of ADHD patients from the DDA Actors’ Network. The client was quite vocal in their praise of the integrity and professionalism of each of the actors sourced by DDA for the videos. DDA’s professional copywriters took the initial client-delivered content and refined it into finished scripts for each of the videos. All videos were shot in front of a green screen at DDA’s studios, with a custom, DDA-designed 3D environment of a doctor’s office being used as the backdrop for all. This 3D environment featured cool tones of soothing blues and greys, helping to evoke the sense of calm and focus that those with ADHD are looking to gain through treatment.

DDA custom-designed the user interface employed to play through the videos, with a color scheme and visual layout consonant with the 3D backdrops used in the videos helping to establish a consistent aesthetic to the video player. Users have the option to view all videos sequentially, with a short poll following at the end, or can choose to view the videos in the order of their own choosing if desired. The poll allows either children with ADHD or their parents to answer some basic questions about their background and their own experiences with ADHD. Upon completing the poll, users are instantly shown the results of all polls taken by viewers. These results are reported both globally for all users of the video player, while also being broken down by age and gender for an even greater level of detail. DDA ensured that the design of the video player matched perfectly with NAPNAP’s established website, and was able to deliver the project in time for debut during the 2012 ADHD Awareness Week. The client warmly received the project, stating “Thanks again for all the work that you and your team did to make this project a success!”

DDA – The First Winner of the Annual Tabby Award for Best Healthcare App of 2012

In 2012, DDA’s pioneering work on the Philips Healthcare XperGuide Mobile Application was affirmed once again upon its acceptance of the first annual Tabby Award for Best Healthcare App of 2012 (http://www.ddacorp.com/tabby-award.html). DDA is more than proud to be recognized by the broader community of app developers for its trailblazing efforts through the Tabby Awards, the first and only worldwide competition for excellence in the creation of business applications for iPad, Android, and Windows 8 tablets.

About Dynamic Digital Advertising, LLC (DDA)

Since 1994, DDA has designed and produced over one thousand original digital and interactive media for a wide range of industries. With graphic designers, illustrators, animators, photographers, writers, programmers, web developers, and more, DDA’s staff boasts an incredible breadth of skill sets that empower the firm to take on even the most original and challenging new projects from concept to final build-out, all while delivering each on-time and on-budget. Whether your business or organization needs to develop a website (http://www.zeroonezero.com/services/website-design-servic...), eLearning tools (http://www.zeroonezero.com/medical/elearning.html?vidmode...), video or animation (http://www.zeroonezero.com/video/), or an online or mobile application (http://zeroonezero.com/apps/mobile/), DDA has the capabilities necessary to make it happen. Learn even more about what DDA can do for you: visit www.ddacorp.com today.