The Marketing Advisors outline top web marketing Do’s & Don’ts

Feb. 20, 2013 - PRLog -- Listen to The marketing advisors as they explain the do’s and don’ts for your company’s websites featuring Traig Kaszyk, Meaghan Wood and Ashley Testa. The most important don’t includes don’t use a graphic heavy platform to build your company’s website. What does graphic heavy mean?   In a word, Flash.  Google likes text rich documents, Google roots around company’s websites to easily find what a consumer is looking for.
Timely information on a website is crucial. If you have information from two-three years ago, it comes across as unprofessional. Your company’s online presence is important to its success. Constant upkeep and original content is what gains the most traffic to one’s website. Make your website clear and concise. Prospects should not leave your website without completely understanding what it is you do and how you do it better than your competition. Make a clear, unique, selling proposition.
On average a typical website takes about $5,000-$10,000 to create. Friction, how difficult you make it for your customer to do business with you. Flash doesn’t work on a mobile phone and can be difficult to navigate on the computer. The best way to make sure your website is attractive, is to ask a consumer what they think. Customer testimonials, certificates and customer forms are an easy start to gain traffic to your company’s website.
First in search guarantee, is no guarantee at all. SEO companies can’t guarantee a number one result unless they frame it within the context of the keyword they plan to make you number one in.  Another big don’t is subscribing to link farms. Link farms are companies that make links on different websites that link back to your website. Google has put in place restrictions to prevent this from placing higher numbers on one’s website. The best way to have a successful business website is to have meaningful links and to let your company’s website rise organically and not cutting corners.
Your marketing may be strong, but if your website isn’t easy to navigate then the visitor will leave. You need a company that has overall brand health in mind and can create a clear, concise message throughout the website. Social media presence is rising and having these links on your website is another tool to generate traffic to your website. 50% of searching on Google comes from mobile devices. Posting links that stay consistent will help add credibility to your site. In conclusion there are many do’s and don’ts to making your website the new front door to your business, and by looking at your website from your customers perspective will help to make your company’s website a success.