Why Writing an Ebook Is One of the Most Effective Marketing Tools Around
One of the most effective ways to accomplish all of these objectives is to write an ebook - and offer it as a free download from your site.
"But," you may be thinking, "I'm no writer and more to the point, I don't have time to write an ebook."
Well, following are three tips that will assist you in not only writing an ebook, but writing it fast - so you can start generating leads, making sales and increasing the visibility of your brand.
3 Ebook Writing Tips for Time-Strapped Business Owners
1) What to Write About: Having trouble coming up with ideas for lead-generating ebooks for your business? The reason I start with this tip is that it's the one that stumps most entrepreneurs who want to write an ebook.
One of the best ways to overcome this is to answer some of the most frequently asked questions from your customers. So, sit down, compose a list of the top 3, 5 or 10 questions, then answer them.
That's your ebook right there!
3 Benefits of Writing an Ebook Composed of Questions of/by/from Prospective Customers
(i) It provides real value to potential customers because it immediately gives them answers that can help them make a more informed decision;
(ii) It saves you time in that you don't have to keep answering the same questions over and over again; and
(iii) It goes a long way towards pre-qualifying customers in that if they contact you AFTER they're read your booklet, you have a greater chance of converting them into paying customers -- because they've already expressed an interest.
2) Spend time putting together a detailed outline: Why is this important? It speeds up the writing process exponentially (I've written over 50 ebooks, so this little nugget of info comes from first-hand experience).
3) Keep it Short: There is no one right page length for an ebook. But in my experience of producing them for clients, those in the 5-15 page range are sufficient.
As an aside, because no one knows your business like you, you'd be amazed at how your ebook can grow to be 20, 30 or 40 pages or more once you start writing. So don't stress about not having enough info. You'll most likely find that you'll have too much and will have to cut text.
The bottom line is, you don't have to worry about not knowing how to write an ebook. All you need to focus on is the benefits you want to offer your customers - and this is usually found in the seeds of why you started your business in the first place. Trust me, there's more than enough info in that concept to write an informative, lead-generating ebook - fast!
About the Author: Yuwanda heads New Media Words, an SEO writing company that offers ebook writing services (http://newmediawords.biz/