The use of discount codes has proved to be a highly effective marketing tool for this small UK hosting company. The perceived notion of a genuine bargain still proves to be irresistible to clients as sales drop when discount codes are not available. Even without the discounts the packages that this company offer are still highly competitive. However it is interesting to note that to make any sort of impact in the highly over crowded web site hosting industry prices seem to be the only way that companies can differentiate themselves from their competitors. Giving consumers the opportunity to save money, when setting up a new website.
These prices are also available to existing website owners if they have the confidence and technical know how to change the hosting provider. This task is relatively straight forward for the simple website, one not attached to a database, as it is usually just a case of uploading their local files and resetting DNS (domain name servers) the system that translates web space location numbers to readable domain names. One day in the future switching hosting will be as simple as changing utility providers, then the providers will be under greater pressure to drop prices further still and consumers "encouraged"