The new introduction helps bring Senville into a new market segment, attracting both low-cost and premium buyers. Senville has segmented their product line, making the LETO Series a low-cost, entry level split air conditioner.
While Senville has primarily been a manufacturer of ductless, Energy Star only products, this latest venture introduces a new product, likely to attract wider clientele. For clients and customers looking for a more premium product, the AURA Series allows Senville to offer a Energy Star Certified unit, with the added benefit of a SEER Rating up to 23.
The LETO Series in particular, will allow Senville to significantly expand its existing distribution network. Currently, Senville has distribution centers in the United States and Canada, with dealers throughout the 50 States.
Senville has been in operation since 2001, Q1, Q2, Q3 reports for 2012 indicate the largest percentage growth in revenue since the company’s inception. The expansion of the company’s product line is representative of the profitability, growth, and corporate reinvestment.
The brand continues to capture a small portion of the market when compared to major competitors;
Demo models of the Senville LETO and AURA Series will be available at trade shows during 2013, and full-details and specifications can be requested directly from the company.
For more information and inquiries please visit http://senville.com or contact us directly at 1-800-242-4935