Vehicle wraps are a relatively new form of advertising that involves covering a car with a printed vinyl sheet to transform any vehicle into a mobile billboard. This material is designed to last for up to 5 years and remove cleanly with no adhesive residue or paint damage.
However, the most impressive aspect of vehicle wrap advertising is the effectiveness in terms of cost per thousand impressions. When compared to traditional forms of advertising, vehicle wraps cost up to 98% less on a CPM basis (Source: 3M Case Study). This translates to more awareness of your company for less money. Local Remax agent Bobby Little, a participant in the study stated, "The vehicle wrap builds awareness of my business and does exactly what I wanted it to do — turn heads and get my name out there. You have to do something more to get the phone ringing. My message is embedded in the community. When people see a Hummer or any Remax sign, they think of me. It’s a long-term saturation that goes along with other advertising you do.”
To help better educate the public, Salt Lake City based vehicle wrap company The Queen of Wraps has created a new website http://www.QueenOfWraps.com . This new website will give customers greater knowledge about the ins and outs of the vehicle wrap world. Web marketing manager Bryan Griffith states, "Vehicle wraps are something the average consumer does not purchase very often. Thanks to this new educational website, customers can feel confident in the purchase decision". Customers may visit the educational information on vehicle wraps anytime by going to http://www.queenofwraps.com/