"Successful Trade Show Marketing Strategies will teach marketers how to get results by revealing the essential aspects of a successful trade show program. It's about much more than just having an eye-catching exhibit. Details like setting objectives, how you promote your participation in a show before, during and after the event and who staffs it for you all play into how successful a trade show event can be for your company," explained Wayne Litsky, Operations Manager/Partner, Skyline South Florida.
The Skyline South Florida (http://www.skyline-
Statistics that help justify participation in a trade show program
The surprising size and strength of the trade show industry
Trends driving change in the trade show industry
Setting measurable objectives including the four core trade show objectives and reasons for exhibiting
How to calculate 5 popular measures of success
Designing exhibits for maximum impact and functionality, including examples of good and bad exhibit design
How objectives dictate exhibit shape
Promoting participation in a show - Before, During and After
Why promotions are essential to greater success
3 elements of a successful pre-show promotion
How to selecting shows and spaces that work
Best sources for finding new shows
Booth spaces to seek and those to avoid
How to select booth staffers who will get more leads and better represent the company
The 6-step process to successful booth staffing
The seminar will give attendees the opportunity to see many examples of successful exhibit solutions that have been used in a variety ways including trade show booth rental at Caribbean (http://www.skyline-
"Successful Trade Show Marketing Strategies is full of such important information that we're offering it four times over the course of two days. We expect the seminar to be hugely popular and want to make sure we have enough spaces for everyone. Although the seminar is free, we do need anyone who is interested in attending to register for the event," explained Litsky.
Questions can be directed to Skyline Displays & Graphics at (954) 963-0002 or FreeSeminar@
About Skyline South Florida: Skyline South Florida designs and manufactures exhibits for companies that participate in trade shows and special events. With a high level of practical experience and industry knowledge, the company provides clients with the design and manufacturing expertise they seek. With a full offering of exhibit rentals along with full turn-key asset management services, Skyline can match any size and budget, ranging from tabletop displays and portable displays to modular inline exhibits and large-scale island exhibits.