The FITN network was established in 2007 and is the youngest sibling of four related networks – The Net-Work, The Investment Network, The Pensions Network and the Women-in-Insurance Network. FITN Members come from the worlds of academia, consulting, insurance, IT and retail banking and share a passion in how technology can drive or encourage change in the world of financial services. The FITN meets regularly and hosts a series of seminars and social networking events for finance, consulting,insurance and academic professionals.
Anthony Burke will be presenting at the Novotel London Tower Bridge hotel is located in the city, close to the Tower Bridge and St Paul’s Cathedral. The presentation topic is “In B2B, Brand is Everything – and the Internet is forever” Anthony Burke’s presentation will cover topics such as the importance of brand for B2B companies, the buying process from B2B companies, the impact of the Internet on branding for B2B companies and how B2B companies can best go about building their brand reputation and visibility online by making best use of their potential digital influence.