PRLog - Feb. 19, 2013 - DALLAS -- The ADDY® Awards represent the true spirit of creative excellence by recognizing all forms of advertising from media of all types, creative by all sizes and entrants of all levels.
Attendees will scan this QR code to vote live for their favorite Ad Campaign.
This is the second consecutive year that BestBuzz has powered the Dallas ADDY’s People’s Choice Award with their patented QR code and free smart phone app technology. Attendees at the award ceremony will text BUZZ to 63566 to download the app and scan QR codes at the event to vote for their favorite ad campaign and this year they can also vote for their favorite student piece to win a Student ADDY Award.
The theme of the event will be “May the Best Baby Win” and as BestBuzz creates custom QR codes, they specially customized the ADDY’s event logo of a pacifier to feature a fully scan-able QR Code.
Carrie Layne Founder and CEO of BestBuzz says, "We worked with AAF Dallas to develop a solution for the ADDY’s that will leverage the BestBuzz technology to create engaging mobile voting experiences. The BestBuzz platform will trigger real-time voting results from a mobile mix of QR codes, SMS and NFC technologies. We love working with creative agencies to build campaigns around mobile-entry points that deliver powerful results on social media."
Not only will voters be choosing their favorite campaign, they will also be spreading social word of mouth BUZZ about the event. The BestBuzz platform is integrated with Facebook, Twitter, Google+, and Four Square meaning BestBuzz is able to reach voters friends on Social Media and tell them about the event, thus spreading the viral word of mouth about the ADDY’s and their favorite campaign; Which is not only great news for the ADDY’s organizers but also for the campaign creators!
Justin Adu, The AAf Dallas ADDY’s Chair said, “Last year, AAF Dallas had the honor and pleasure of having Best Buzz host and sponsor the People's Choice Award, allowing attendees the opportunity to cast their own vote on the best creative entry entered into The ADDYs. This was most definitely the highlight of the night & people are already talking about participating in the fun again this year for the 2013 Dallas ADDYs.”
For more information about the event visit http://aafdallas.org/
For more information about BestBuzz visit http://bestbuzz.bz
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