February 19, 2013, New York, NY – The always sold-out and popular, “You Want Caviar But Have Money For Chitlins” PR Boot Camp is back with a stellar lineup of assignment desk editors, journalists, and digital gurus. Saturday, March 23, 2013, 9:00AM-4:30PM, Harlem Business Alliance, 275 Malcolm X Boulevard, Harlem, NY with sponsors TaylorMade Media LLC, Harlem Business Alliance and Experience: Harlem.
Confirmed speakers include: Christopher Nelson (NBC Nightly News); Michael Feeney (NY Daily News); Elayne Fluker (CEO of Chic Rebellion TV); and, writers from Essence, Madamenoire and Associated Press. Also, attendees will learn how to craft the perfect pitch for television, print and Internet; how to fund, create and launch a digital channel and what key words to use in a pitch to leverage one’s brand to standout.
The brainchild of veteran PR Expert, Karen Taylor Bass, creator of strategic media campaigns for Mariah Carey, Jill Scott, Coca-Cola, USA, NBA’s Ray Allen, Chris Webber and now Chief Mom/contributing writer, radio and TV host at The Brand New Mommy http://www.thebrandnewmommy.com. Taylor Bass understands how to reinvent, rebrand, and reposition one’s brand in a competitive landscape.
“It’s no secret that given the economy, it is imperative to market one’s true authentic self when seeking media exposure, employment opportunities and growing a business/brand. In an unsettled economy– everyone must develop a BRAND NEW ATTITUDE to “standout”
The workshop is geared to empower participants with simple, yet effective PR techniques aimed at enhancing their career opportunities as well as help them take concrete steps toward realizing their full potential in business and beyond. The session will address “Branding, Blogging, Volunteerism and Strategic Alliance” and much more.
Regardless of the industry, today’s business landscape demands that individuals possess the talents necessary to best position themselves for success. The abilities to leverage one’s image identify and utilize viral marketing campaigns, and strategically self-promote, among others, are invaluable assets in anyone’s career development. The ”Boot Camp” will help participant’
For registration and ticket information, please visit http://caviarprbootcamp2.eventbrite.com/?