Abellio put the research, brand development and communications marketing programme out to four-way pitch last December, and chose the Foundry to take the new venture forward.
Says Margriet Cuypers, Cycling Project Manager at Abellio: The Foundry’s approach was professional and very reassuring – their strategic thinking and creativity added a new dimension to the project, and I was impressed by the way they have embraced the concept.
The service launches summer 2013 and the Foundry is currently developing and testing names and graphic identities for the new brand, along with business and consumer communications.
Kevin Murphy, Foundry MD says: this is a brilliant win for The Foundry, the contract gives us a great opportunity to play our part in developing a scheme and campaign we are all so excited about.
For more information please contact Kate Williams on 0161 8391986 or firstname.lastname@example.org