1. Latest News
  2. Submit Press Release
  1. PR Home
  2. Latest News
  3. Feeds
  4. Alerts
  5. Submit Free Press Release
  6. Journalist Account
  7. PRNewswire Distribution

Foundry helps rail commuters to get on two wheels

Manchester agency, The Foundry, wins the brand development and advertising campaign for a new rail/bike hire service.


PRLog (Press Release) - Feb. 19, 2013 - As part of a new initiative to integrate transport options at stations, Abellio, part owner of Merseyrail, Northern Rail and Greater Anglia, have decided to offer an alternative to using cars, buses and taxis after train journeys. The £1.65 million scheme, due to be launched in summer 2013, provides a bike hire service to commuters at 50 stations across the three regions.

Abellio put the research, brand development and communications marketing programme out to four-way pitch last December, and chose the Foundry to take the new venture forward.

Says Margriet Cuypers, Cycling Project Manager at Abellio: The Foundry’s approach was professional and very reassuring – their strategic thinking and creativity added a new dimension to the project, and I was impressed by the way they have embraced the concept.

The service launches summer 2013 and the Foundry is currently developing and testing names and graphic identities for the new brand, along with business and consumer communications.

Kevin Murphy, Foundry MD says: this is a brilliant win for The Foundry, the contract gives us a great opportunity to play our part in developing a scheme and campaign we are all so excited about.

For more information please contact Kate Williams on 0161 8391986 or kate@smokinggunpr.co.uk

--- End ---

Click to Share

Contact Email:
***@smokinggunpr.co.uk Email Verified
Source:Smoking Gun PR
Country:United Kingdom
Tags:The Foundry, Abeillio
Disclaimer:   Issuers of the press releases are solely responsible for the content of their press releases. PRLog can't be held liable for the content posted by others.   Report Abuse

Latest Press Releases By “


Trending News...

  1. SiteMap
  2. Privacy Policy
  3. Terms of Service
  4. Copyright Notice
  5. About
  6. Advertise
Like PRLog?
Click to Share