PRLog - Feb. 19, 2013 - MUMBAI, India -- Mumbai, February 19 2013: Park Avenue Woman (PAW), a leading women’s apparel brand, has coupled the concept of ingenuity, real and contemporary regional idiosyncrasies with a global appeal into its Spring Sumer 2013 Collection. The SS 2013 Collection encompasses three different assortments of style and design in ‘The Story of Now’, ‘The Wonder Lab’ and ‘Idiomatic’
Park Avenue Woman
Rolling out an assortment of business wear, evening collection and casual wear, the SS 2013 collection brings together a wardrobe that enables women to dress up with oomph on every occasion. Business wardrobe gets a tangy twist as the PAW SS 2013 collection spruces up its formal collection with chic styling, elegant detailing and vibrant colors. ‘The Story of Now’ line takes the concept of conventional office wear to a fresh and exciting level with its smart business jackets, shift dresses, narrow fitted cropped trousers and an elegant range of super-premium white shirts.
The Business collection has been tailored from stretchable yarn dyed, classic tweeds and superfine 60’s and 70’s cotton fabric, 60’s and 80’s count cotton sateen (solids and prints), cotton lycra, cotton sateen lycra and cotton poly amide spandex. The Wonder Lab line infuses romanticism into the offerings with flutter sleeves made with inverted box pleats, button down pencil fit dress with lace and pleated jackets and skirts. It’s Epaulet shirt with contrast stitching detail, Epaulet and Tabs, cap sleeve summer top with asymmetrical ruffle and sleeveless tops with Pleats and ruffles takes inspiration from the ‘girly and lacy’ theme.
The shirts in the Idiomatic line of the collection have been designed with waist darts to render a snug fit. These shirts can be paired with beatnik pants while their silhouettes such explored so as to minimize structure and extend a relaxed fit even during the hottest day of summer. What’s more, it also offers contrast pipied skirts with front pleats that make for a soft yet stylish statement.
The casual wear range flaunts feminine feel with relaxed and comfort fits crafted from voiles, poplins and chambrays in solids, prints and checks. The seamless style and comfortable design of these attires balance their appeal as a casual yet fashionable and stylish collection in a dame’s wardrobe.
Enhancing the glory of pretty dresses is the couture collection that covers premium quality chiffons, floral jacquards and stylish details in the form of ruffles. It also couples with the feel of the season to add a dash of panache to a lady’s evening look. The other items in the evening collection include dresses, draped skirts and some new products such as kaftans with muted delicate embellishments and subtle textures for a three-dimensional feel.
The collection incorporates the concept of hybrid that explores blocking as a concept with colours, patterns and materials. The design interplays with time and culture to bring out a new version of the system. What makes the collection a bigger treat are the slouch pants, and the shirt jackets, offering depth to an array of patterns and styles. The range of Eternal encompassing core casuals in the collection offer striped shirts, over dyed shirts and trousers, cotton shorts, Capri, slim fit trousers and the pencil skirt among other items. There’s even an entire assortment of colourful knits to increase the number of exciting offerings in your wardrobe.
So this season, get dressed in the most stylish drapes with the Park Avenue Woman Spring Summer 2013 collection!
About Park Avenue:
Launched in 1986, Park Avenue is today, India's most admired formalwear brand. It offers stylish and innovative wardrobe solutions to gentlemen for all their dressing needs, be it Business, Evening, Leisure, Travel or Heritage Wear. As India's premium lifestyle brand, its designs embody the latest in international fabric, styling, colour and fashion trends. It caters to customer needs with formal clothing for varied occasions; be it for a day at office, high-powered corporate meetings, social gatherings or celebrations. Park Avenue evolved into an innovation brand offering leading new styles to the corporate world. The brand has received several awards and accolades.
For further details contact:
Sonali Pandey, sonali.pandey@
Sabiha Sharif, sabiha.sharif@