Keeping the bottom line profitability of Canadian small business entrepreneurs in mind, Joe Moore, founder and CEO of Small Biz Marketing, keeps the price tags for his services as low as possible.
“Canada was built by small businesses” says Moore. “But as the giants continue to move into our market, smaller operations are being crushed by expensive advertising and marketing campaigns.”
Moore's focus is to level the playing field, by offering the same strategies for marketing and website planning to small businesses at a fraction of the cost. Having cut his teeth in the business handling larger corporate accounts, he created Small Biz Marketing to help smaller companies compete in an ever growing global market.
“Most consumers no longer use the yellow pages to find a local business” explains Moore. “Instead, they do an internet search.”
The information highway has hit the local business fast and hard, since giant corporations dominate search engine results, scooping up key words and search phrases over sprawling web pages and massive marketing campaigns. However, Joe Moore has assembled a seasoned team of experts that have already proven they can fight back, specializing in boosting search results so small, local businesses outrank their larger competitors.
Being a smaller, specialized company, Small Biz Marketing has the advantage of quick reactions to changes in the marketplace. Joe's extensive reputation and history in the marketing world allowed him to become a beta tester for the new Facebook search integration. This gives Joe and his clients an impressive lead over competitors.
“I went from ranking on the 20th page to the 2nd in a matter of days” says a grateful Dave Sibert, whose company www.parentadvicenow.com was struggling before Joe Moore and his colleagues came along. “I was amazed at the honesty of the person I dealt with too.” Sibert goes on to explain, “[the company] told me everything I needed to know. There were no secret fees or lies hidden in the deal.”
This sentiment is echoed among many small businesses, who feel large marketing companies charge according to the success of the campaign. For smaller operations who cannot afford to pay a large price, their accounts are neglected or purposely left to rank behind larger, corporate clients.
Joe Moore and the staff at Small Biz Marketing take pride in raising the bar for client expectations, regardless of the size of their companies. “SEO practices work the same regardless of the size of your company. There's no reason why a small company should rank lower than a big corporation.”
For hundreds of small and localized companies, this philosophy allows them to compete aggressively while still maintaining a balanced budget. For the Joe and his staff, that's just how marketing should be done.
Small Biz Marketing specializes in global and local marketing for small to medium sized businesses. With honesty and integrity being the cornerstone for all client interactions, the team at Small Biz Marketing strives to put small businesses back in the spotlight where they so rightly belong. For more information, visit http://www.smallbizmarketing.ca.