He means to say that he is not into plug-ins or some other tools that stores people information and directly sends email to them after they signed up to newsletters. He reasoned this process is not very secure. Moreover, not even very efficient. Sometimes, you will end up being into spam filters.
Andrew Hiddleston of LeanMeanMarketing states,“It is highly recommended that you use a professional paid autoresponder service.”
With that straight-to-
However the current stage of your business should dictate the types of autoresponder you choose. (http://www.leanmeanmarketing.com/
First, he says, is if you are considering your budget, “If you do not want to spend any money or in zero budget, there is a service called Imnica Mail and they have been around for a few years and for the first 500 sign-ups they allow it free. You don't have to pay for anything. The only catch with using Imnica Mail is that they include their own branding in the footer of your email but again it's free and if you're not sure how to use an autoresponder or you're just kind of getting into it and you don't want to have to start paying a monthly fee right off the bat, check out Imnica Mail.”
The second one he mentioned is the Aweber. He shares, “It's not only got what I consider to be the best deliverability, making it through all the different spam-filters but it's got an easy to use interface and their pricing is great. In fact if you sign-up, the first months is I believe a dollar to basically try it and you can cancel it at any time and then it goes to $19 a month. It only increases as your subscriber's increase.”
Third, he continues, “The premium autoresponder services. These are things like Office Autopilot and Infusionsoft. They offer a whole lot more than just the basic email storage and email broadcast features that something like Aweber or Imnica Mail offer. The really cool thing about Office Autopilot and Infusionsoft is that it lets you incorporate "if then" statements into your autoresponder sequence. If the prospect clicks a link in this email or if they take action on this, you can have logic in there that will make the autoresponder look at what action or what they have done and base the next step off of that. You can get some extremely customized and powerful email campaigns that are completely targeted towards that user.”
The benefit of knowing what autoresponders you should be using is that you can maximize your email campaigns that are completely targeted towards the users.
To learn more on Andrew Hiddleston and LeanMeanMarketing, visit http://www.leanmeanmarketing.com/