PRLog - Feb. 26, 2013 - SUN VALLEY, Calif. -- Roaring Lion energy drink has announced the launch of new product, “Au Natural”, that is being hailed as ‘the natural alternative to the classic energy drink’. Based on an all-new formulation comprised of the highest quality natural ingredients, the new product is positioned to deliver ‘the taste & energy you expect, without compromise’.
Roaring Lion's Au Natural Resealable Bottle
As a core element of Roaring Lion’s recent launch of a line of 16.9oz resealable bottles, “Au Natural” joins Roaring Lion “Original”
The decision to roll out the new line of bottles and natural products, “Au Natural” & “Zero”, were based on Roaring Lion’s belief that the market is currently in the midst of an evolution of consumer trends, where there is a movement of people becoming more open to and starting to seek out healthier, more 'natural' alternatives in the food & beverages they purchase. While acknowledging that not everyone is following this movement, they believe that there exists a significant trend, no less. Roaring Lion is looking to provide consumers with a variety of options that allow them to pick a flavor & package that most closely matches what they are looking for based on their own needs & lifestyle.
“There is great value in having positively-differentiated products & packages that are in accord with consumer trends and which provide answers for many of the arguments around 'Why should I choose Roaring Lion (over the ED's I typically consume)’? We believe our resealable bottles and product lineup does just that. Furthermore, they create additional talking points for us and something new to re-energize our Distributors, Accounts & Sales Reps. These three Bottle SKU's represent a tremendous opportunity to grow the number of facings we have in accounts, open new distribution channels for us, and help to give depth & credibility to our brand's product line-up...we are not a one-trick lion, if you will," said Cregg Peterson, VP of Sales at Roaring Lion.
Consumers can find the new “Au Natural”, as well as “Original”