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VizRED’s Founder Blanca Stella Mejia to Lead Panel at 2013 Social Media Week Miami

“The Evolution of Hispanic Social Media Marketing: What Works, The Challenges & Growing Trends” panel to be held on Feb. 19, 2013, 2:30 pm.

Blanca Stella Mejia
Blanca Stella Mejia
Feb. 18, 2013 - PRLog -- MIAMI, FL – Feb. 18, 2013 – VizRED, the leading mobile marketing, website development, Search Engine Optimization and reputation management consultancy announced today that its Founder, Blanca Stella Mejía, will host a panel entitled “The Evolution of Hispanic Social Media Marketing: What works, the challenges and growing trends (http://socialmediaweek.org/miami/events/?id=56690),” this Tuesday, February 19th, 2013 at 2:30 pm. The panel is part of the worldwide Social Media Week event series taking place at the Mondrian South Beach Hotel in Miami, Fla., February 18-22, 2013, and it will be livestreamed at http://new.livestream.com/accounts/2478674/events/1862261 (http://new.livestream.com/accounts/2478674/events/1862261)

The session, a must attend for anyone looking to improve its Hispanic brand social media marketing efforts, will address strategy and planning topics, including:

• How Hispanic Social Media Marketing (SMM) has evolved

• ‘Behind-the-scenes’ from successful Hispanic Social Media campaigns directly told by the creators

•  The key secrets that made all the difference to effectively connect, engage and deliver memorable brand experiences to Hispanic consumers

•  The growing trends and challenges to align your business efforts successfully

•  Strategic predictions for the year ahead, including consolidation and growth prospects

Executives on the panel include:

•  Fernando Rodríguez, Director, Hispanic Communications at Ford Motor Company – Twitter: @fernrod

•  Cristina Durana Rua, Account Supervisor, Hispanic Communications at Ford Motor Company

•  Juan Rotulo, Digital Editor at PeopleEnEspañol.com – Twitter: @rotulin

•  Gustavo Razetti, EVP Managing Director at Lapiz – Twitter: @gusrazzetti

The panel will be hosted by the LATISM Florida Chapter:

•  Natascha Otero-Santiago – Director, Latism South Florida – Twitter: @nataschaos

•  Blanca Stella Mejia – Co-Director, Latism South Florida –

    Twitter: @micaminar @miamishines

About VizRED

VizRED is a digital media agency focused on delivering Web 3.0 digital solutions to businesses worldwide and helping them find their voice online. Its expertise is in mobile marketing, website development, local search, internet marketing, social media consulting, organic SEO (Search Engine Optimization) and reputation management.

About Blanca Stella Mejía:

Blanca Stella Mejia is a blogger, social media consultant and the founder of Vizred.com, an agency focused on delivering online digital solutions to the small to mid-sized businesses with expertise in mobile marketing, website development, local search, social media consulting and reputation management.  She has been blogging for five years and is also the founder of the MiCaminar.com blog, which won the award of Best Inspirational Blogger by Latism. She was selected to attend a Top Latina Blogger Retreat in Washington DC, which included a briefing in the White House and mentoring with top corporate Latina executives. Blanca is also Co-Director of the South Florida Chapter for Latism and a Community Manager for Socl, (http://so.cl/) Microsoft's new social networking project. Blanca is on the board of Social Media Club South Florida and was one of the speakers at the first Ignite Miami (http://ignitemiami/). For downloadable links of Blanca’s Bio, Social Media Resume with all her personal social profiles please visit http://vizred.com/speaking/. Follow Blanca on Twitter at: @micaminar (http://twitter.com/micaminar) and @miamishines (http://twitter.com/miamishines) or get updates on her blog (http://www.micaminar.com/en/subscribe/).

About Social Media Week Miami:

Taking place on February 18-22, 2013, Social Media Week Miami is part of the worldwide events of Social Media Week, an event that connects people, content, and conversation around emerging trends in social and mobile media in the Miami, Florida area. Social Media Week is a worldwide event exploring the social, cultural and economic impact of social media, with the mission to help people and organizations connect through collaboration, learning and the sharing of ideas and information. In just under five years, Social Media Week has become a platform and a community that has grown to more than 100k members in 26 cities around the world.


A pioneering social media organization, Latinos in Tech & Innovation & Social Media (LATISM) is the largest organization for Latino and Latina professionals engaged in social media, is a 501(c) 4 nonprofit, nonpartisan organization dedicated to advancing the social, civic and economic status of the Latino community. has been hailed as the most influential online movement in the new multicultural Web, representing the growing $1.3 trillion US Hispanic market. One of the most popular hash tags on Twitter, the #LATISM hash tag captures over 10 million impressions on a daily basis. LATISM also partners with corporate brands, NGOs and government entities, with a broad range of services including research, event sponsorships, and leadership training.

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