FranCulture Magazine, will leverage engaging features available with their digital publication such as hyperlinks, audio and video inserts for interviews and sponsors. The publication will also use digital technology to easily share reader ideas along with apps for easy viewing in order to build up industry communication internally and better explain what franchising is to those outside the industry looking in.
“Simply put, we are for the love of franchising. What it does for so many who are a part of the industry.” Ashley Graham, Founder and Editor who continued on to say, “my goal is to showcase the heart behind the big business of franchising, share ideas in an engaging way like adding in audio and video features for interviews and to educate those who are looking to join the industry on both the logical side and emotional side of how it all works. Single-
The FranCulture Magazine, will be split into three sections in order to engage their three main reader groups. The publication will open with a Franchisor focus sticking to technology, sharing new ideas, best practices and other stories geared toward Franchisor education and inspiring stories. The second section is for those seeking to become a franchisor with a focus of mastering systems, branding, legal questions and case studies from businesses on the path to starting their franchise business model. The third section wraps up the magazine with those looking to become a single-unit or multi-unit franchisee. The, Become a Franchisee, section will emphasize heart-felt stories, questions you should ask, industry resources including the IFA website and other valuable articles that layout what franchising is, how it works and how to leverage it.
The upcoming April 11th topic to launch the magazine is titled; For the Love of Franchising. This issue features interviews with over 30 franchisors, franchisees and influencers on what the industry has done for them, what they have learned and where they project the future of franchising is headed.
This publication will be distributed to over 5,000 opt-in readers directly and shared with thousands more via social sharing in order to build up reader traction.
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Summit ideas and stories to editor@loveoffranchising.com
The magazine is limited sponsors to only sixteen for the initial release with only seven spots left. Businesses seeking more details can email sales@loveoffranchising.com.
