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CAR-MERCIAL Video Ad Network Wins 2013 PCG Spotlight Award

CAR-MERCIAL products were one of six companies recognized with a PCG Spotlight Award which represents the most exciting products showcased at the 2013 NADA Convention.

 
PRLog - Feb. 18, 2013 - EATONTOWN, N.J. -- (Eatontown, NJ) – PCG Consulting announced today that CAR-MERCIAL's Video Ad Network was one of six products recognized with a 2013 PCG Spotlight Award.  The PCG Spotlight Award recognizes the most exciting products from the NADA Convention. NADA, which attracted over 600 exhibitors to Orlando this month, hosts the largest automotive convention in the US, showcasing over 1,000 products for car dealers this year.

CAR-MERICAL was selected to receive a PCG Spotlight Award due to the growing importance of online video marketing for car dealers.  Their Video Ad Network is the largest single point solution for video pre-roll marketing, promoted video marketing, customized video production, and video SEO.  As mobile usage soars with consumers, online video messaging is the most effective way to reach open-minded consumers shopping for a vehicle. The Video Ad Network consists of three packages: Display+, Search+, and Social+.

The CAR-MERICAL platform solves one of the biggest roadblocks for car dealers who want to leverage online video marketing: timely production of high quality videos.  Their platform provides proven footage, messages, and branding at an affordable price that cannot be replicated by hiring a local videographer.

In the past year CAR-MERCIAL has added an extensive lineup of high volume, high quality website properties to their video pre-roll package contained in their Display+ package.  Video pre-roll messages can be in 15 second or 30 second formats and can be accompanied with supporting banner ads.

Dealers can dominate their local markets with video messages using the Display+ with greater reach than what can be achieved by only using the Google video network.

“Car-Mercial’s reach with pre-roll video is more extensive than the Google Display network because it encompasses national websites targeting local car buyers on sites like www.mlb.tv,” says AJ LeBlanc, Managing Partner at Car-Mercial.

Social+ is a premium video content library consisting of over 200+ informative how-to style videos that are brand-specific with a dealer’s information in each video. One information video per model sold by the brand with the dealer's information in each video is included. 

The videos can be used to post on social media sites like Facebook, Twitter and others, as well as on a dealer’s website, press releases, emails from the CRM and more.  These videos allow a dealer to be in front of customers before and after the sale with information videos targeting specific topics while rebranding the dealership again.

The Car-MERCIAL team has created and implemented marketing strategies for 12 manufacturers, 75 of the top 100 dealer groups and thousands of dealerships over the last 15 years to improve their results online. The company leadership founded and ran two of the largest digital marketing companies in the industry and pioneered video search engine optimization. CAR-MERCIAL's Proven System combines the power of television's sight, sound and motion with the power of search engines' ability to speak directly to consumers who want to buy or service a vehicle now.

CAR-MERCIAL is the first company in the world to specialize in the optimization of automotive online TV ads that attract more traffic for less cost than traditional advertising and paid search engine marketing. Their high-impact videos have become popular because they stand out amongst the mountains of static text results and they influence consumers in a way the written word alone cannot.

PCG Consulting congratulates the development team at CAR-MERIAL for making it easy for dealers to tap into video marketing strategy which we believe has a very strong ROI.  We hope that by recognizing CAR-MERCIAL with this award, dealers will wake up to investing in online video marketing with the same eagerness they once demonstrated for local cable TV advertising.

For more information on the CAR-MERCIAL, visit their website at http://car-mercial.com/index.

About PCG Consulting, Inc.

PCG Consulting Inc. was formed to help dealers who need assistance in creating effective processes, measurement standards, and intelligent reporting for their business operations. The consulting team is comprised of automotive industry experts who will provide vendor-neutral recommendations for products and services that can assist dealers to increase sales and profits.  Dealers looking to maximize the results of their existing technology, vendor solutions, and human resources rely of the advice of PCG Consulting. 

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Source:PCG Consulting
City/Town:Eatontown - New Jersey - United States
Industry:Automotive, Business
Tags:pcg consulting, spotlight awards
Shortcut:prlog.org/12082057
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