Falvey has more than 10 years of business development, brand marketing and strategic partnership experience. He spent five seasons with the Colorado Rockies as the director of new partner development, where he was responsible for new client acquisition, retention and service. During his time with the Rockies, he generated more than five million dollars in revenue for the Club by forging integrated marketing partnerships with such brands as RE/MAX, Sony, The Home Depot, Kwal Paint and CareerBuilder. In addition, he marketed and sold naming rights to two branded facilities within Coors Field, including the Camarena Loft.
Falvey has a law degree from the University of Connecticut and a BA in English from Trinity College.
“We are very excited to announce the addition of Brendan to our team,” said Michael Doyle, Brand Iron president. “He brings a vast amount of experience and a track record of success in business development and marketing. Brendan will play a critical role in helping our firm continue on its growth path.”
Before joining Brand Iron, Falvey was a partner with a start-up outdoor advertising company that developed an innovative approach to out-of-home advertising and consumer engagement. In addition to leading the sales efforts for the company, Falvey worked with the investor to develop the business plan, build the brand, secure strategic partners and evaluate potential equity investors.
Brand Iron, founded in 2002, is a leading brand consulting and marketing firm in the Rocky Mountain region. Applying its proprietary seven-step process of "Forging Brands, Driving Revenue®," Brand Iron helps companies build business andimprove bottom line results.Brand Iron strengthens a company’s marketplace position by taking a holistic approach to brand development, accounting for every aspect of the organization: