“We feel that in this age of social media marketing that this is an impressive metric!” states Dr. Elizabeth Johnson, CEO of the Veterinary Bioscience Institute (VBI). “Dr. Baran has been a visionary with his marketing techniques for a scientifically based company, and our opinion of him is continually validated by news like this,” she states.
Dr. Johnson also feels that this news is important in light of their business strategy. VBI uses technology, the internet and social media to teach surgery. They have a validated method of knowledge transfer teaching skills that were once thought to only be transferrable while sitting in class. While VBI realizes that a hands-on component to training is essential, this virtual training makes a more competent and confident surgeon.
The Veterinary Bioscience Institute provides online and onsite training for the biomedical community on topics ranging from rodent surgery to biomethodologies. Many species and topics are covered, and continuing education credits are available for professionals.