The moment a consumer says “I can afford this car!” is the moment a sale becomes much more likely. According to Dealertrack Technologies, dealers should not lose a lead or a sale because their website’s payment calculator can only compute a best guess. PaymentDriver™
The finance programs presented through PaymentDriver™
Dealers can now present real APR, residuals, and incentives for VIN-specific new and used vehicles. They can include reserve and rate mark-ups in the monthly payment, as well as the consumer’s down payment amount, term, and trade value. When configured, dealers can also allow consumers to receive pre-qualification confirmation after-hours, without the dealership staff being involved.
Dealertrack Technologies is helping dealers provide a better shopping experience with greater transparency and online eCommerce tools. Our industry is not ready to allow complete car purchases online, but our industry is moving in that direction. Dealertrack is being recognized this year with a 2013 PCG Spotlight Award for their forward thinking software and technology that is breaking down some of the last barriers to eCommerce-like services for car shopping.
- Provide current APR rates from lenders you select.
- VIN-specific residuals are included.
- Lender and manufacturer rebates and incentives are applied.
- Include your dealership reserve and rate mark-up.
Congratulations to the Dealertrack Technologies product development team for creating a better shopping experience for consumers during the Zero Moment of Truth. For additional information on PaymentDriver™
About PCG Consulting, Inc.
PCG Consulting Inc. was formed to help dealers who need assistance in creating effective processes, measurement standards, and intelligent reporting for their business operations. The consulting team is comprised of automotive industry experts who will provide vendor-neutral recommendations for products and services that can assist dealers to increase sales and profits. Dealers looking to maximize the results of their existing technology, vendor solutions, and human resources rely of the advice of PCG Consulting.