PaymentDriver™ from Dealertrack Technologies Wins 2013 PCG Spotlight Award

PRLog (Press Release) - Feb. 18, 2013 - (Eatontown, NJ) – PCG Consulting announced today that Dealertrack Technologies PaymentDriver™ software was recognized with a 2013 PCG Spotlight Award. Dealertrack's latest innovations for dealership websites move the consumer one step closer to being able to purchase a car online.

The moment a consumer says “I can afford this car!” is the moment a sale becomes much more likely. According to Dealertrack Technologies, dealers should not lose a lead or a sale because their website’s payment calculator can only compute a best guess. PaymentDriver™, a new product from Dealertrack, enables consumers to generate the most accurate monthly payment estimates with their state-of-the-art online calculator.

The finance programs presented through PaymentDriver™ on the dealer's website are chosen and powered by the dealer. For the first time, dealers can deliver side-by-side, vehicle-specific first pencil loan/lease payment calculations based on actual finance program data.

Dealers can now present real APR, residuals, and incentives for VIN-specific new and used vehicles. They can include reserve and rate mark-ups in the monthly payment, as well as the consumer’s down payment amount, term, and trade value.  When configured, dealers can also allow consumers to receive pre-qualification confirmation after-hours, without the dealership staff being involved.

Dealertrack Technologies is helping dealers provide a better shopping experience with greater transparency and online eCommerce tools.  Our industry is not ready to allow complete car purchases online, but our industry is moving in that direction.  Dealertrack is being recognized this year with a 2013 PCG Spotlight Award for their forward thinking software and technology that is breaking down some of the last barriers to eCommerce-like services for car shopping.

PaymentDriver™ Features and Benefits:

- Provide current APR rates from lenders you select.
- VIN-specific residuals are included.
- Lender and manufacturer rebates and incentives are applied.
- Include your dealership reserve and rate mark-up.

Congratulations to the Dealertrack Technologies product development team for creating a better shopping experience for consumers during the Zero Moment of Truth. For additional information on PaymentDriver™, visit the PaymentDriver™ Information Page (https://www.dealertrack.com/portal/partners/digital-retai...).

About PCG Consulting, Inc.
PCG Consulting Inc. was formed to help dealers who need assistance in creating effective processes, measurement standards, and intelligent reporting for their business operations. The consulting team is comprised of automotive industry experts who will provide vendor-neutral recommendations for products and services that can assist dealers to increase sales and profits.  Dealers looking to maximize the results of their existing technology, vendor solutions, and human resources rely of the advice of PCG Consulting.