Commenting on the report, an analyst from TechNavio's Enterprise Computing team said: ''The demand for backend-as-a-
According to the report, one of the major drivers is the need to reduce the complexity of application development. The greater ease in developing applications for mobiles, tablets, and other devices gained through the use of BaaS solutions is helping organizations to develop applications with more advanced features in less time. This allows more time to be devoted to the marketing of the applications. Therefore, organizations are improving customer engagement and brand value with minimum investment in terms of time and effort.
Further, the report reveals that the lack of end-user control over BaaS solutions constitutes one of the major challenges in this market.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors. For further information on this report, please visit http://www.technavio.com/
For more information on our Enterprise Computing market research, please visit http://www.technavio.com/
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