Real Senior Living Reviews’ mission, unlike other review sites, is focused on the companies rather than the reviewers and end users. Their mission is “to provide senior services with quality customer feedback in order to improve customer care and service, increase brand value, and protect online reputation.”
Online reviews are only part of a larger online marketing movement that is online reputation management, according to Liz Levenson, RSLR’s Chief Reputation Director. She believes building and maintaining a positive online image is crucial in today’s internet-driven society. “The problem is that there are so many options, so much to do, and so many ways to make mistakes when it comes to online marketing that companies are afraid to start. Not having any online presence is just as bad as having a negative one. Our goal is to educate these companies in the importance of creating and managing a positive online reputation, and help them to achieve that.” Levenson says that a large component of that is getting and sharing online reviews.
The idea for Real Senior Living Reviews came out of Levenson’s work with her parents’ business, Sigma Web Marketing, which provides inbound marketing services for the senior care industry. “As we began working with these companies, we saw gaping holes in what the companies were providing online, versus what their prospects were looking for.” One of those holes was reviews. According to the Opinion Research Corporation, 84% of Americans say online reviews influence their purchasing decisions. “We look at reviews for everything. Word-of-mouth is such a powerful motivator. Why isn’t every company in every industry scrambling to get reviews, on their website and off?” Levenson argues.
To learn more about Real Senior Living Reviews, contact them at 928-925-9390 or http://www.realseniorlivingreviews.com