Arts organizations within the US are predominantly not-for-profit organizations and represent over eighty six percent of all arts organizations. Every one of these organizations must compete in a capitalist marketplace with very little or no funding from the US government (federal) and diminishing support at the state, and local municipal levels. Therefore, the new generation of Arts administrators must be able to compete at a high level of business and arts expertise and receive a proper education that can teach them to understand, finance, strategic management, statistical and data marketing, social media management, branding, and exploitation of intellectual property.
All of these areas of education are essential for an Arts Management degree and are being offered in both a traditional classroom engagement as well as online learning degree programs.
Training professionals at the academic level to be able to direct, administrate and create fundraising initiatives to support arts organizations has become as competitive as the organizations themselves. A key component to training young executives for the Arts Management community must include the essential component of online/internet-
· Comprehend financial statements, employment contracts, and legal issues
· Plan and understand estates, trusts and living gifts within a legal context
· Understand the future value of money in a global marketplace
· The creation and exploitation of intellectual properties
· Manage and develop branding campaigns
· Develop and execute online systems and platforms for audience development and e-commerce
· Social Media management and online content development
You acquire a copy of Professor Scafide’s paper by going to the following website www.iceri2012.org. For more information please reach Prof. Scafide at 607 436-3471 or email him at Anthony.scafide@
