Connecting with Multicultural Consumers Through New Media

Feb. 15, 2013 - PRLog -- The Toronto Hispanic Chamber of Commerce and the American Marketing Association
gather professionals from Beam Global, Holt Renfrew and Western Union Canada

for a one day event about New Media Strategies to reach Multicultural Consumers

This is a unique opportunity to get first hand insights about the urgency of a successful social and new media strategy when targeting Multicultural Consumers

TORONTO, ON, Feb. 15, 2013 – The Toronto Hispanic Chamber of Commerce (THCC) and the American Marketing Association (AMA) invites its members, and everyone interested in the constant development of New Media, to join the event “Connecting with Multicultural Consumers Through New Media” to be held February 21st at The Spoke Club in Toronto. The objective of this event is to exchange ideas with multicultural marketing’s thought leaders as they demonstrate with real-world success stories how you can leverage digital, social and community media to tap into this increasingly valuable audience.

The power held in the hands (and pockets) of Toronto’s Multicultural community is no secret. These visible minorities represent 20% of the country’s population and more than half of Toronto’s residents. Tapping into this array of people is no easy task, but if executed successfully businesses can leverage on a group characterized by high income and high life standards eager to be part of Canada’s landscape. To help you reach these audiences, using the ever changing New Media tools, the THCC and the AMA have gathered an impressive list of experts in the matter: Cheryl Goymour, Manager of Digital and Traditional Channels, Holt Renfrew; Deepti Gurkar, Brand Manager - Luxury Portfolio, Rum, Pinnacle Vodka, Beam Global Canada; and Sandra Charry, Country Development Manager - Latin America, Western Union Canada.

To be part of this event please visit:

www.thcc.ca/events/connecting-multicultural-consumers-through-new-media

About the Toronto Hispanic Chamber of Commerce. The Toronto Hispanic Chamber of Commerce (THCC) is a volunteer based non-profit organization established in 2002. Our focus is to support economic development for Hispanic Business in Toronto, Canada and Latin America.

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Media Contacts:

Marcio Santos VP of PR & Communications marcio.santos@thcc.ca

Alan Abuchaibe PR & Communications Specialist alanabu@gmail.com

@thcc_ca (http://www.twitter.com/thcc_ca)

http://www.facebook.com/thcc.ca