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CDJR of Franklin is proud to announce Ram Truck Farmer video reaches goal in less than one week!

The Ram Truck brand pledged to make a donation to the National FFA Organization for every view of its two-minute “Farmer” Super Bowl video on the brand’s website, with the intent of generating $1 million.

 
 
Ram Truck Farmer Video Reaches Goal
Ram Truck Farmer Video Reaches Goal
PRLog - Feb. 15, 2013 - FRANKLIN, Tenn. -- More than 18 million views as of Feb. 14 of two-minute ‘Farmer’ video inspired by stirring ‘So God Made a Farmer’ tribute delivered decades ago by legendary radio broadcaster Paul Harvey and featuring all original photography
Ram Truck to donate $1 million to National FFA Organization; takes less than one week to surpass viewing goals established to reach desired $1 million donation amount
Funds raised go to FFA programs geared toward fighting hunger in communities across the country
Ram Truck brand planning next phase of year-long ‘The Year of the Farmer’ initiative including book of photographs shining spotlight on the contributions of American farm families

The Ram Truck brand pledged to make a donation to the National FFA Organization for every view of its two-minute “Farmer” Super Bowl video on the brand’s website, with the intent of generating $1 million.

It took less than a week to reach the 10 million view milestone equating to the $1 million donation. As of Feb. 14, the “Farmer” video has been viewed more than 18 million times at www.ramtrucks.com/keepplowing and www.youtube.com/ramtrucks and millions of more times on other sites.

“The compelling images in the video of America’s heartland mated with Harvey’s 'So God Made a Farmer’ words resonated with viewers nationwide,” said Olivier Francois, Chief Marketing Officer, Chrysler Group LLC. “We set out to create a call-to-action to support farmers and to recognize their place as the foundation of the American character and are gratified with the dialog the video sparked.”

“’Farmer’ is about having America appreciate everything that farmers and farm families do on a daily basis and captures the hard work, determination and character of the farmer in all of us,” said Fred Diaz, President and CEO – Ram Truck Brand and Chrysler de Mexico. “We are so pleased and excited that this has touched the hearts and souls of so many people in a positive way.”

The video also launched the Ram Truck brand’s 2013 “The Year of the Farmer” campaign aimed at bringing national attention to the significance of the American farmer. The brand enhances its long-standing partnership with the National FFA Organization (formerly known as Future Farmers of America) with this year-long, multi-tiered initiative. Together with agricultural equipment manufacturer Case IH, Farms.com and other brand partners, Ram set out to raise awareness and generate funds for FFA hunger relief efforts in local communities across America.

“Ram scored a major win for American agriculture and our producers and ranchers with its ‘Farmer' Super Bowl commercial and has sharply elevated the image of agriculture in the public’s mind,” said National FFA Organization CEO Dr. Dwight Armstrong. “This highly successful partnership with Ram through the National FFA Foundation has generated $1 million of new support for FFA that will be utilized to drive our ‘Feeding the World-Starting at Home’ initiative and other programs that will benefit our nearly 560,000 FFA members in the U.S., Puerto Rico and the Virgin Islands.”

The “Farmer" video was inspired by the stirring “So God Made a Farmer” tribute delivered by legendary radio broadcaster Paul Harvey and used as a national anthem in grassroots videos created by farm families. To honor American farmers, the Ram Truck brand set out to create even greater awareness, support and appreciation for farming families, communities and providers. The brand commissioned 10 noted photographers to document American farm life, yielding a beautiful and comprehensive catalog of farming images. Many of these artful and compelling still images provide the visual mosaic for the video; Harvey’s passionate oration provides the narration.

The photographers shot images throughout the United States over the course of 25 days with 35 still photographs used in the video. Many more of the commissioned images will appear in a book the Ram Truck brand plans to publish later this year, creating a beautiful and comprehensive collection of original agriculture, farming and family farm photography. The book will provide a broad view of the agricultural community and lifestyle. Ram will contribute a portion of book proceeds to agriculture and hunger related efforts across the country.  Additional details and timing for the book are still being finalized.

 About Chrysler Dodge Jeep Ram of Franklin

Chrysler Dodge Jeep Ram of Franklin has a great selection of New and Pre-owned Cars , whether it is a Chrysler , Dodge , Jeep , or Ram we have a great vehicle for you. Come visit our large selection of new cars and used cars, or visit our user friendly online inventory for our great deals and offers . We proudly service the surrounding areas around Franklin, Tennessee like Brentwood, Nashville, Madison, Antioch, Franklin, Brentwood, Murfreesboro, Clarksville and Dickson.  Whether you are looking to buy a new car or a used car we have the right vehicle for you.

Located at 1124 Murfreesboro Rd. Franklin, Tennessee 37064 or call us to make an appointment at 888-730-0032 or to make an appointment to test drive a new or used car, truck, van or SUV today! Chrysler Dodge Jeep Ram of Franklin has something for everyone from our luxurious Chrysler 300 or try burning rubber on our newly redesigned Charger or Challenger But if you are looking for power or leaving the pavement for some off-roading action our new line of Jeep or Ram will do the trick. But we cannot forget the state of the art all new Town and Country with room to fit the whole family and not give up the power, luxury and room bringing to the table a little for everyone, Because that is what Chrysler Dodge Jeep Ram of Franklin offers Quality, Selection and Great service.

Contact Information

Chrysler Dodge Jeep Ram of Franklin

1124 Murfreesboro Rd

Franklin, TN 37064

www.chryslerdodgejeepramoffranklin.com

Sales: (888) 730-0032

Hours


Monday – Saturday: 9:00am-8:00pm

Sunday: 11:30am-5:00pm

Service: (888) 730-0032

Hours


Monday – Friday: 7:00am-6:00pm

Saturday: 7:00am-5:00pm

Sunday: Closed

Photo:
http://www.prlog.org/12080699/1

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Source:CDJR of Franklin
Phone:(888) 730-0032
Zip:37064
City/Town:Franklin - Tennessee - United States
Industry:Automotive, Agriculture
Tags:cdjr of franklin, ram trucks, Ram Franklin, trucks in Franklin, Franklinpricetrucks
Shortcut:prlog.org/12080699
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