But what can an existing retailer do?
Until now there have been two main options- selling via an online marketplace or running your own website. The online marketplace model, selling via e-bay and Amazon has its advantages, but for owners of an existing brand or those wanting to stand out they fail to offer the individual touch, as well as leaving the business tied in with the marketplaces brand-image. Anyone for whom these virtual marketplaces were not an option was left having to set-up their own website, most often paying a company to provide a professional look and feel.
Even with this approach things could quickly go wrong. e-Commerce websites need constant attention, distracting the owners from their other work. Owners of multiple e-commerce websites also found it hard to keep them running smoothly due to divided attention. If the website showed items out-of-stock, or failed to show those in, customers were annoyed and sales lost. This problem of offering a quality e-commerce site is one that effects established physical shops especially. Running a shop full time means a website, even if set up professionally is hard to run and keep up-to-date, leading to an often frustrating customer experience.
Now there is a new way to solve this problem- using a company that not only offers websites to a high standard, but that can also keep your on-line venture running professionally. With fully integrated support so your customers are never stuck while making a purchase, stock updating and management, your website can compete with the best. The owners input can be kept to the minimum, allowing for multiple businesses to be run with ease, as well as allowing physical shops to be run fully without the interference of website management.
One company offering such a service is Jazger e-Commerce Management. http://jazger.co.uk
This new model of managed e-commerce websites allows those less tech-savvy to compete on a level playing field, allowing the street shop to survive in the internet age. The customer can choose to have as great or little input into the day to day running depending on his business' unique needs. Now, not only is the website well-presented and easy to navigate, but it also stays up to date and runs smoothly. Any potential customers are offered a real-time high level of customer service so that they can easily make the purchase and want to return. Now anyone can run a e-commerce site effectively, and as online sales dominate the market even more traditional outlets can have a properly run internet arm with the minimal of bother.
To find out more about Jazger and their services see http://jazger.co.uk