From: Mickey’s Momma’s LLC
Mickey’s Momma’s BBQ Sauce™
Some family owned businesses are content with the current state of their company and do not wish to take risks to improve their value. In other cases, they can be even more effective than an outside distribution system in selling their product because they understand the company’s culture and want to continue to build on their past success. There comes a time when it is essential to expand beyond your local farmer’s market. “We recently had our first serious attempt at major distribution”
“We visited several Whole Foods markets including the El Segundo, Wilshire Blvd and Valencia stores and found that there were over 30 different kinds BBQ sauces on their shelves. The first issue would be an easy fix, we would first have to list every ingredient found in our sauce instead of the generic monikers and next the nutritional values would require disclosure. The second matter is more complicated. After we’ve fixed the label to make it more distribution and store friendly, we would need to get the product on to their shelf. In order get on their shelves we will need overwhelming public opinion, support and a little luck. This is where we are asking all our customers and fans for your help. If you have purchased or tried Mickey’s Momma’s Sexy BBQ sauce at a store, festival, farmers market or purchased sauce online and you believe Whole Foods should carry our product in their stores; you should contact Whole Foods and let them know.
Mickey’s Momma’s LLC sauce wants to expand their distribution to grocery store chains. “It has not been hard for us to get meetings with Los Angeles area foragers,” Boutte said. “I believe we will have to show them how well our product sales and how the product could benefit their bottom line. Without a wide retail base other than special events, local gourmet retail stores, word of mouth and an internet presence, it will be difficult to achieve the nationwide aspirations of our company” he says. “We’
Follow Mickey’s Momma’s Sexy Gourmet BBQ sauce as it makes its journey to the shelves of major grocery stores near you. If you love great BBQ, be sure to use your power as a consumer and contact Whole Foods and ask them to put something sexy on their shelves and that they can start with Mickey’s Momma’s Sexy BBQ Gourmet sauce. Kimberly Albright can be reached at kimberly.albright@