Copywriter’s are thought to enjoy lucrative positions, however often times the road is much bumpier and difficult than most think. “Learning how to write decent sales copy is one thing, but becoming a good copywriter is something entirely different.” Hiddleston shared.
In it’s most basic element copywriting is a persuasive form of writing that is intended to cause the reader to take action. Some examples of taking action are buying a product or signing up to a newsletter.
“When I first started to write, I was awful at it. But I invested a lot of time into learning. I’ll share some of this with you now, tips to write better sales copy”. (See http://www.leanmeanmarketing.com/
“Ok, tip #1. You almost never need the words 'the' and 'than'. Go back and look at a piece of copy that you have written, whether it be an email auto-responder sequence or a long copy sales letter or whatever it happens to be. Go back, look and you will notice that the words 'the' and 'than' are almost never used. It just actually makes your sentences a whole lot wordier and is not needed because you can relay the exact same message and get the same point across using slightly different words” Hiddleston explained.
“Next, I would highly recommend you read classics written by Gary Halbert, John Carlton, Clayton Makepeace, all the big copywriters;
“Have a really solid swipe file; have different headlines that you know have worked in the past or that you have seen in other sales letters that caught your attention because if they caught your attention, chances are they have caught other people's attention as well. Take note of these, copy them down and keep them in a separate file.”
He added, “I personally have a separate file for headlines, openers, different guarantees, and even for different salutations and closings. When I have to write something, I do not have to think too hard about it because I can just refer to it, review a couple of them and it will pretty much give me an idea every single time.”
Lastly he shares, “Remember to use descriptive benefit-filled bullets. If you can get two benefits, double benefits within one bullet point, that would be better. Remember to be descriptive with your bullet points because they are one of the important parts of your copy right beside your headline.”
The good news is, anybody can become a copywriter. If you have the motivation and diligence to write and the ability to maintain flexibility in schedule, it should happen.
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