Founder of http://www.runninginjury.co.uk, Jamie de Sylva, noted that this was a particularly important partnership as runners prepare for the London Marathon and other spring races.
“The biggest problem that recreational runners face when training for marathons and other events is a lack of consistent training. And that almost always reflects two things: the impact of niggling running injuries; and slow recovery following weekend long runs.“
He added, "RUNNING INJURY takes care of the injury side of things, with the recovery advice and rehabilitation products that we provide.
But sports nutrition is also crucial in ensuring that runners recover fast from hard runs and are ready to give their all in their next training session - and that's where » athlete store and its For Goodness Shakes range comes in."
To celebrate the tie-up, visitors to the RUNNING INJURY website can take advantage of a 20% discount on For Goodness Shakes - as well as other » athlete store products such as Nectar Fuel - by visiting http://www.runninginjury.co.uk/
A short video is also available on the RUNNING INJURY YouTube channel - http://www.youtube.com/