The idea for this interactive golf course selection tool was brought to DDA with a clear focus in mind: “You design it. We find it.” Users are able to “design” their perfect course by manipulating golf course feature sliders in six different categories, including style, layout, sand, water, length, and difficulty. Once users move a slider, the course image dynamically changes to illustrate the course being searched. Once all features are chosen, users can search for courses that best fit their selections. Courses can also be narrowed down by location, price, and course name. The search results provide the user with contact information for each matching course, and once a course is chosen, this tool also allows users to book a tee time.
DDA developed the Golf Course Fitting System for P3 Designs. They had a vision for what each course would look like, and DDA delivered with custom animated illustrations of deserts, links, mountains, heathlands, and parklands, all with varying degrees of water and sand features, layouts, and difficulty. The client provided a list of golf courses that made up the search results database. DDA programmed this database with the Tee-to-Green personality scores calculated by P3 Designs so that when users entered their course specifications, a corresponding course would be provided.
Once the Golf Course Fitting System was launched, DDA assisted P3 Designs with converting the tool into an app for Facebook. After setting up the company’s Facebook page, DDA integrated the Fitting System to allow P3 to share their tool and create more interactivity. Since the Facebook app was launched, the Fitting System has been gaining in popularity. Golfers in Phoenix, Arizona agree, the Golf Course Fitting System is a "Great App… Design and find courses near you to play, build a course or search by area and price. This is an absolutely perfect Golf App."
Since its launch in 2012, the Golf Course Fitting System:
· Now searches over 2,100 golf courses
· Has over 1,000 likes on Facebook
· Includes golf courses that match courses the PGA Tours are
played on, so now users of the tool can “Play like the Pros”
About P3 Designs and Legacy Golf Links
The original idea for the Golf Course Fitting System was designed by Legacy Golf Links’ General Manager, Chad Derusseau. After analyzing the layouts of golf courses across the country, he developed a Tee-to-Green Personality score for each, calculating how the style, length, difficulty, and other course features factor in to a player’s golf game. Derusseau brought his vision to DDA, and our team of designers, programmers, animators made it a reality.
About Dynamic Digital Advertising, LLC (DDA)
Since 1994, DDA has been a pioneer in digital solutions for a wide variety of industries through a dynamic combination of media, technology, programming, and design. An integrated, in-house team of writers, videographers, photographers, animators, illustrators, graphic designers, programmers, web developers, search marketing experts, and more work to lend their creative and technical expertise to the conceptualization, development, and on-budget completion of high level projects for national and international clients. From sophisticated virtual medical simulations (http://www.zeroonezero.com/