For instance, can agricultural suppliers predict the econometric and weather data necessary to anticipate global crop production? The answer is yes, and a case study shows how. Also included are examples of how competitive intelligence can be used to reliably predict industry and corporate performance -- before Wall Street comes up with the same data. Mr. Ochsner will conclude with a review of how to sell this critical data to C-level executives, and have them come back for more.
“Stock market research analysts can make millions of dollars annually while competitive intelligence analysts -- using the exact same techniques -- rarely earn anywhere near those amounts,” said Mr. Ochsner. “The session that Bob Fowler and I are leading puts a spotlight on organizations where top executives have embraced the tremendous competitive advantage that advanced competitive intelligence analysis can confer on an enterprise, even to the point where the stock market sits up and notices.”
He adds, “We are going to give examples of cases and techniques that have the potential to -- or have already -- transformed competitive landscapes, and I'm sure we will get more examples from the session attendees. If you want to secure an unfair competitive advantage over your competitors, then I expect that we will be seeing you in Orlando.”
In addition to sharing his experiences with others, Mr. Ochsner has gained personal value from participating in SCIP conferences. “I certainly get a few important takeaways from the learning sessions every year, but the most important benefit I get from attending SCIP conferences is the opportunity to meet with industry colleagues,”
The 2013 SCIP International Conference and Exhibition will be held on May 6 through 9 at the Caribe Royal in Orlando, Florida. SCIP 2013 has a powerful and dynamic agenda: 5 track themes, 2 learning levels, 25 executive insight presentations from leading competitive intelligence professionals and competitive strategy executives, 30 interactive sessions, and 8 pre-conference workshops. All this, combined with endless opportunities to network, make new contacts, share experiences, understand best practices and lessons learned, makes SCIP 2013 the premier conference for sharpening your competitive edge. It is truly “Where the world’s intelligence leaders meet.” For further information please go to the scip.org website.
About Strategic and Competitive Intelligence Professionals (SCIP)
With members in over 70 countries, SCIP is the only global non-profit membership organization for everyone involved in creating and managing strategic and competitive intelligence. Education and training have been a critical component of SCIP’s member services since the group’s founding in 1986, and SCIP provides its global membership access to the world’s most admired certification program. SCIP provides networking opportunities at its annual conferences in the US, Europe, Brazil and Singapore, and through chapter meetings and webinars. The Society supports everyone involved in creating and managing strategic and competitive intelligence.