While some of this can be accounted for by the traditional New Year job search, the rise is great news for the travel industry and also of genuine importance to recruiters looking to connect with candidates.
Commenting on the figures, Barbara Kolosinska, sales director at C&M Recruitment Consultancy, said: “Although the outlook for the economy remains uncertain, the coming year appears extremely promising for the travel recruitment sector and should certainly provide a more positive 12 months than we saw in 2012.
“However, it is clear from the huge 101.6 per cent annual rise in mobile searches that this is the true growth area of recruitment. We are paying particular attention to the possibilities that this presents and any recruiters that don’t adapt to these technologies risk paying the consequences in years to come.”
While searches on mobiles still only account for 19.14 per cent of all traffic to the C&M Recruitment Consultancy site, this is nearly double the 10.82 per cent share from a year ago.
Ms Kolosinska added: “It is increasingly evident that more and more people are searching for a new job on their phone or tablet and therefore recruiters need to improve their mobile offering in order to attract the top talent.”
At the beginning of January, C&M (http://candm.co.uk/
“We have also seen more candidates using social networks as a way to find new positions recently. The amount of people taking this approach is only likely to grow further and we have increased our presence on sites such as LinkedIn as a result of this. Social media and employer branding is set to become even more important as we progress through 2013,” Ms Kolosinska added.
STATS: Jan 1st – February 12th 2013: Mobile traffic (including tablets) to the C&M site increased annually by 101.6 per cent.
ABOUT C&M: C&M Recruitment Consultancy was established in 1998 and is the largest and most successful specialist travel recruitment company in the UK. With offices in London, Manchester, Surrey and Sydney, it also offers a broad selection of jobs in the aviation, leisure, events and HR sectors.
For further information or additional quotes, please contact: Owen Mckeon (content and online marketing manager) on 0161 871 0396 / firstname.lastname@example.org or Barbara Kolosinska (sales director) on 07507 602 069 / email@example.com.