Salix Alba told their scientist - 'Bring us the best natural anti-ageing cream in the World' - they believe they got exactly what they asked for!
Usually the main ingredient in any beauty product, over 60%, is in fact water - it usually says in the ingredients list "Aqua". But Salix Alba believe that virtually all cosmetic industry water has been technically robbed of all its active minerals and we’re often not aware of that fact.
Because minerals play complete havoc with product formulation, de-mineralization and distillation are the industry preferred choice. In order to keep minerals in you need expensive research and development, and also time-consuming processes. That’s what’s really different about this company - they preserve the really good bits - the bits that benefit the skin. No short-cuts here! Their scientist took a totally revolutionary approach.
It's not just any old water either. Based in the The English Lake District, the Cartmel Valley water is the only type known to contain salicin naturally. This miracle micro-nutrient is a skin enhancing phenomenon. Salicin is a natural beta-hydroxy acid which exfoliates the skin by breaking down the outer layer of dead skin cells allowing healthy cells to rise to the surface.
They take this gift from nature and infuse the pure water with potent 100% naturally active ingredients, to produce an anti-ageing formulation. Salix Alba comprises a carefully balanced combination of minerals, including skin enhancing calcium and magnesium combined with natural anti-oxidants, to fully replenish and revitalize the skin. They also incorporate blackberry leaf, an effective anti-wrinkle agent.
These products are lovely, absorb quickly and smell great. They maintain the natural minerals in the spring water which are, salicin, calcium and magnesium. The products are 99.98% natural - the tiny percentage left is potassium sorbate a food grade preservative. Obviously they are fragrance and alcohol free, paraben free, mineral oil free, and not tested on animals.
Four years of work by a dedicated team of specialists has gone into this product, so you can rest assured its made with love.”
- Janey Lee Grace has made it her life's passion to source, test and recommend the best natural, eco and organic products in the market place. She regularly broadcasts on BBC Radio 2, and was voted the number one most influential person in the 2013 Natural Beauty Yearbook.