PRLog - Feb. 14, 2013 - WINSTON-SALEM, N.C. -- Truliant Federal Credit Union recently named Rob McFarland Vice President of Business Services. McFarland will work from the Truliant headquarters in Winston-Salem, where he has overall responsibility for the Credit Union’s member business loan portfolio. This key leadership role will be responsible for comprehensive, strategic management of the Business Services Department, product development and promotion, credit analysis and assuring overall documentation quality. McFarland joins Truliant with more than 13 years of commercial banking experience with several regional and community banks in Western North Carolina.
“I look forward to working with this team of business professionals and the dedicated employees of Truliant,” said McFarland. “Our mission to enhance the financial lives of our member-owners aligns with my goal of helping small businesses and our communities.”
Prior to joining Truliant, McFarland was a Senior Commercial Lending Officer with ASB Bancorp, Inc., where he was responsible for portfolio growth and credit quality, developed community-focused lending strategies and redesigned workflow procedures for increased efficiencies. He was also a VP of Commercial Banking at First Citizens Bancorp, Inc., where he managed the Western North Carolina Region commercial banking portfolio.
“We were looking for a leader with commercial banking experience and a strong background in providing great service,” said Todd Hall, chief operating officer for Truliant. “Rob’s goals align with Truliant’s mission and in his new role he will partner with businesses to provide the best financing solutions to meet their present and future needs.”
McFarland is a graduate of the University of South Carolina where he received a Bachelor’s Degree in Interdisciplinary Studies.