The white paper dispels a key myth that has been repeated by unknowing individuals, which essentially states that information-
“Not so,” according to Sam Ruggles, Keywest Technology’s senior digital signage solutions manager. “The 5 key elements that make for a successful digital signage network are one and the same, irrespective if the end result is used for pure advertising purposes or information dissemination only.”
Part of the myth centered on the idea that audience metrics for information-
This is because all good communication requires feedback of some kind, and digital signage communication is clearly one step closer than any other medium this side of the Internet in providing useful audience metrics. Since advertising and non-advertising communication objectives are often different between either paradigm, feedback may be quantified and interpreted differently;
The white paper further explains with exemplary detail common traits that any digital sign network manager or operator can use to better plan for a successful deployment and ultimately gain successful results (ROO) that justify the purchase (ROI) and potential expansion.
The findings in the white paper reveal five common ingredients in successful digital signage networks, which are respectively,
1. Setting realistic goals
2. Choosing the right hardware and software
3. Planning deployment
4. Designing effective content or campaigns
5. Choosing the right audience metrics
The white paper is available immediately as a free download on Keywest Technology’s corporate website: http://www.keywesttechnology.com/
About Keywest Technology
Keywest Technology is an authentic designer of digital signage systems offering solutions from simple playback to large multi-sign and interactive networks. Keywest builds systems with a holistic approach that include key software technologies, creative design, system design, and comprehensive support. Based in Lenexa, Kan., the company is dedicated to making digital signage technically as easy as a day at the beach. For more information, visit http://www.keywesttechnology.com/.