SimplePart client websites experienced over 1 million unique visitors during each month of Q4 2012, more than double the average in Q4 2011. The notable increase in site traffic contributed to a 77% increase in order volume compared to the corresponding period in 2011. The $1.6 million in sales SimplePart generated for its clients in Q4 2012 marked an 84% increase in sales over Q4 2011. Total annual sales generated of $5.78 million for 2012 marked a 120% increase compared to 2011.
Throughout 2012 SimplePart clients largely continued to benefit from Google’s Panda updates. These periodically released updates to Google’s search algorithm penalized many eCommerce websites, while SimplePart clients continued to have prominent rankings in search position and strong search traffic.
Search engines represented the primary method of traffic generation for SimplePart sites during Q4 and the year. Annual data revealed 62% of sales dollars and 66% of traffic came from search engines. An additional 21% of traffic and 21% of sales dollars were generated through organic traffic channels while paid search accounted for 6% of sales dollars and 3% of traffic during 2012. Partner sources generated 10% of traffic and 11% of sales. The data highlights both the strength of SimplePart’s services and its ability to deliver a strong ROI for clients’ traffic generation.
SimplePart illustrated its drive to continue to diversify its products and services during Q4 2012 with the addition of a second product offering (P2), made available in November. With the introduction of the P2 product line, SimplePart has been able to extend service to additional clients of all brands. While SimplePart’s initial product offering (P1) focused on providing a turn-key solution, P2 is designed for clients who want to take advantage of a lower cost of entry and utilize their existing eCommerce knowledge and staff.
The SimplePart Live Chat feature released in December highlighted the service enhancements introduced in Q4. The feature helps dealers reduce phone and email volume, address customer questions and inquiries in real time, and improve order accuracy. The feature has helped to improve customer experience, and to increase their likelihood of purchase.
By the year’s end SimplePart grew their client list to include dealers of Acura, Audi, Austin Healey, BMW, BMW Motorcycles, Buick, Cadillac, Chevrolet, Chrysler, Dodge, Ducati, Eagle, Ford, Fiat, Geo, GMC, Honda, Hummer, Hyundai, Isuzu, Jeep, Kia, Lexus, Mazda, Mercedes-Benz, MG, Mini, Oldsmobile, Pontiac, Porsche, Plymouth, Saab, Saturn, Scion, Toyota, Triumph, Volvo, and VW.