CELEBRITY PERSONAL CHOICE WINE PROJECT ANNOUNCED
Celebrities to Align With Major Wineries While Benefitting Causes
SANTA YNEZ, Calif. (February 13, 2013) --- Strategic partners Acosta Global
Marketing (AGM) and The Celebrity Source, announced the Celebrity Personal Choice
wine project, matching celebrity personal favorite selections of varietals with leading
American wineries. Partial revenue from sales will benefit a number of charities chosen
by the celebrities and wine brands.
According to AGM founder Robert Acosta, the concept was inspired as a result of his
former days as a Hollywood writer-director combined with his current experience as
owner of a vineyard and his winery-marketing firm.
“The passion for wine has grown tremendously in the past decade, and in particular, the
improvement of the American varietals have brought millions of consumers to appreciate
wine so much more. Vintners have answered the call to offer more affordable wines and
wonderful blends, generating an enthusiasm for both the novice and connoisseur. At the
same time the public has an insatiable passion for celebrity lifestyle, including wanting to
know which wines are their favorites and why. When the concept hit me it was natural
for me to then research and seek out the best celebrity endorsement company, and all
roads led to Rita Tateel at The Celebrity Source,” said Acosta.
Tateel recounts Acosta’s first call. “As soon as Robert called and told me the concept
behind Celebrity Personal Choice Wines I knew it was a winner and a project I wanted to
be a part of. It’s win-win for all concerned. Wineries will gain brand extension and
publicity through the celebrity’s brand and fan base while the celebrity gains another
vehicle to express their brand image, and at the same time raise awareness and funds for
their favorite causes.”
Celebrity Personal Choice will focus on wineries and vineyards producing 400,000 cases
or more who have consumer recognition on merchant shelves in major retail locations.
The charities benefitting from wine sales will be mutually chosen by the celebrity and the
Wineries that participate in the Celebrity Personal Choice program will not only be able
to utilize the celebrity’s name on the bottle, but also reap the public relations and
marketing benefits through their celebrity’s social media platforms and website.