During the session, Chapman explained what type of products appeal to today’s active adults. His company’s one-level all masonry ranch condominiums are award-winning and popular with buyers. Homes are beautifully designed, superbly functional and located in sought-after metro Atlanta areas including The Springs at Sterling on the Lake in Flowery Branch, Brookhaven at Sugarloaf in Duluth, Brookhaven of East Cobb in Kennesaw, Brookhaven at Johns Creek in Johns Creek and Brookhaven at Lanier Ridge in Cumming. Additionally, each community is maintenance free and complies with the Easy Living Home building specifications. Features include wider doorways, ample maneuvering space in baths and showers and zero-step entries.
Chapman also discussed how to make homes stand out, how to avoid common mistakes and how to effectively serve 50+ consumers, even if it means building one home at a time. Overall, attendees learned that large national builders do not own a monopoly on the 50+ marketplace and that small-scale builders can be successful too.
Besides speaking engagements, Chapman is serving his sixth term on the board of the Atlanta 50+ Housing Council of the Greater Atlanta Home Builder’s Association and is the past Chairman. Chapman’s most recent honor is his appointment to the Board of Trustees of the National Association of Home Builder’s 50+ Housing Council.
An Atlanta-based builder and developer, Jim Chapman began building custom homes in 1998. Today, Jim Chapman Communities applies to the active adult market and the quality and service standards Jim Chapman developed while building luxury homes in the Buckhead area. Jim Chapman Communities currently builds elegant, yet affordable one-level ranch communities in Douglas, Cobb, Gwinnett, North Fulton and Forsyth Counties. Planning and delivering extraordinary communities designed for the active adult lifestyle, Jim Chapman Communities offer Well-Earned Elegance for today’s active adults. For more information, call 678-825-4510 or visit http://www.JimChapmanCommunities.com.