The website has been live for a number of years and is responsible for Latham's Steel Doors online sales. Until now, customers were finding it hard to put together and install the products, many of which include large steel frames.
The support hub will significantly reduce the amount of time spent on the phone, particularly for owner Alex Latham:
"I'm delighted to provide my loyal customers with quality, helpful information and support documents. (They) often get in touch to request the docs anyway, so this will really help save me time. My busy day just got a little less busy!"
Alex Latham is the proprietor at AJ Steel Doors and has been running the business for many years. He setup the Lathams website to respond to the overwhelming demand online and tapped into the growing search market.
Steel doors aren't the most exciting products to sell on the web, but the demand is consistently high and is responsive to the shifting construction market(s). Security doors, fire exit doors and steel security doorsets are all popular products and are particularly relevant to construction managers, building companies and architects.
Online business development is not always straightforward. The art of search marketing techniques have become a complex science and is becoming more and more essential for small businesses and startups.
"Embarking on the great digital journey and delving into the world wild web has been a huge factor in the success of Latham's Steel Doors. We are now selling more products than ever and I owe it all to the website!"
If you would like to know more about steel security doors, visit the Lathams webiste at http://www.ajsteeldoors.co.uk