Aston Martin has a very distinct style and brand image, so the team at OMdeSIGN needed to work very closely with the brand managers and get sign off at every stage to ensure that the overall look and feel of the website adhered to the strict brand guidelines. This meant that a lot of time went into the aesthetic design before the more technical side of things could be considered.
Using Django as a platform the OMdeSIGN team then began planning the build of the e-commerce site, which needed to provide an elegant, sophisticated browsing and shopping experience for the customer with intuitive suggestions as to what the customer might like to look at next. The team decided to divide the website up into six distinct sections: eating, drinking, gifts, models, travel & picnic and the exclusive Aston Martin Black, which was a bespoke design section. A simple drop down navigation system allows for easy browsing, and the site has been optimised for all screen sizes to ensure that visual quality is not lost on smart phones or tablets.
As well as product pages the site also features a handy store locator so that customers can find out where the nearest stockist of the range is, as well as a news area and press section.
So far, the website has proven to be a great success and a worth addition to the Aston Martin legacy, with online sales of the range already exceeding expectations.
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For more information on OMdeSIGN’s eCommerce services and for further case studies please visit http://www.omdesignlondon.co.uk
Based in the heart of London, OMdeSIGN creates engaging ecommerce websites to help brands and retailers sell more online.
OMdeSIGN has extensive experience in designing and building beautiful, usable and accessible websites created to inspire and effectively communicate your message to your audience. SERVICES: Ecommerce
Branding &Graphic Design
Contact details: OMdeSIGN, Anglers Lane, Camden, NW5 3DH. Phone: 0208 123 5606