On the association, the ever energetic King Khan felt that India, where uninterrupted power is still a privilege for many, even across many cities in Urban India of which PUNE also features as one, a quality power backup solution is the need of every household and Genus with its proven quality offers the perfect solution to quality conscious consumers. It thus is a pleasure, and a first for him to be associated with a respected Power Sector brand such as Genus."
Genus Power Infrastructures Limited (Genus), is an integral part of the $350million (INR 2000 crores) Kailash Group. The company is engaged in the manufacturing and distribution of Inverters, Home UPS, Online UPS, Solar Hybrid Inverters, Batteries and also undertake & manufacture Electronic
Energy Meters, Power Distribution and Management projects, in India and across the globe.
Commenting on Sharukh Khan's appointment as Brand Ambassador, Mr Jitendra Agarwal, Director Marketing, Genus Power, said: "We are happy to be associated with King Khan. It is to us the perfect brand fit and also reflects our company's growth story. Genus, as leaders in the Power Sector and King Khan as the leading celebrity, makes the perfect brand connect amongst our target customers. His energy levels and high standards of performance match the high quality and performance standards that we have set for all our products."