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Patricia Stevens Debuts Colours Cosmetique Online Cosmetics
November 30, 2012 - Over 10 billion dollars a year are spent on cosmetics and beauty-care products. The only thing that has remained constant in the beauty industry over the years is women’s love of makeup. Cosmetics are considered basic necessities and purchased regardless of the health of the economy.
Online makeup store Colours Cosmetique offers cosmetics specially designed for ‘women of color’. “Foundations that perfectly match the skin are some of the most difficult items to find, especially for ethnic consumers” said president & CEO Patricia Stevens. “Because of different skin tones, the availability of cosmetic is not always there”. Mainstream cosmetic colors that complement paler complexions don’t always flatter darker and golden skin tones. Ethnic women prefer color cosmetics that help them look their best, and typical pastel-tinted pinks and mauves designed for Caucasian complexions don’t always do that.
With America’s increasingly diverse ethnic populations, foundations should be specialized to match the underlying skin tones. Ethnic skin tones have yellow and beige undertones as well as minor subtleties in the undertones. The shades of foundation should not interfere with the color of the skin, but rather work with a person’s true color.
Colours Cosmetique sets itself apart from department stores that tend to sell the same makeup and usually; one color cosmetic line. Colours Cosmetique stocks makeup in various shades & hues. Alabaster - ebony and every shade in between.