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Original Research Reveals the Employment Perspectives of Today’s Nurses

White paper provides recruiting and retention insights for healthcare employers.

 
PRLog - Feb. 12, 2013 - CAMPBELL, Calif. -- Campbell, CA – Peer Group US, a division of CKR Interactive, released Preparing for the Next Wave of RN Recruiting, a white paper concerning the recruitment and retention of nurses. The white paper, available at http://peergroupus.com/resources/briefings-white-papers/ (http://peergroupus.com/resources/briefings-white-papers/), will assist healthcare employers in shaping nursing recruitment efforts to be more successful in attracting and retaining talent.

Based on original research conducted with Katon Direct, the white paper assesses the impact of a number of trends, from nurses that have delayed retirement, to what matters most in terms of engagement and retention. In addition, the research points to the strong influence that brand and reputation have among prospective candidates.

“While nurse recruiting may have taken a back burner to other needs in allied health during the past few years, hospitals and health systems should anticipate a much greater need for nurses as economic conditions improve and healthcare reform is enacted,” notes Kendra Van Nostran, the director of Peer Group US. “Using knowledge and trends from secondary research sources, along with our own research into the nursing workforce, the paper offers recruiters helpful insights that will shape their recruitment planning efforts.”

The white paper breaks down the research into five easy-to-read sections:
- Looming retirement and the role of the recession on nurses’ career plans
- Differing expectations and attitudes of Millennial nurses
- Role of brand and reputation in the job search process
- Meaningful approaches to retention
- Ways to connect with passive candidates

It is a must for healthcare employers seeking to better understand the attitudes and perspectives of the current nursing workforce.

View and download the white paper at: http://peergroupus.com/resources/briefings-white-papers/.

To learn more about Peer Group US, visit: www.peergroupus.com. To learn more about CKR Interactive’s recruitment marketing services and solutions, visit: www.ckrinteractive.com. Questions regarding the contents of this release should be directed to:

Brittany Jackson
Marketing Coordinator, CKR Interactive
(408) 517-140

About CKR Interactive
Founded in 2001, CKR Interactive is a global recruitment marketing agency delivering comprehensive services to today’s employers. Focusing on interactive solutions, the firm’s areas of expertise also include research and planning, creative development and marketing communications. With offices throughout California, New York, Illinois and Ohio, and partner agencies in the United Kingdom, Australia, Germany, Denmark, Sweden, Russia, China and India, the award-winning firm’s growing list of clients represents a range of industries, from healthcare/biopharm, energy/oil and high tech to government, finance/insurance and hospitality/food service.  

About Peer Group US
Peer Group US is a division of global recruitment marketing agency CKR Interactive that helps employers solve their most challenging workforce communication issues through custom research and consultation. Located in the Bay Area, Peer Group US leverages its expertise across custom primary research, employer brand consulting and Employer Value Proposition (EVP) program development to guide clients across all industries in their efforts to improve communications with current and prospective employees. In addition, global client needs are met by the research division’s affiliation with Peer Group in the United Kingdom.

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Contact Email:
***@ckrinteractive.com
Source:CKR Interactive
Phone:408-517-1400
Zip:95008
Location:Campbell - California - United States
Industry:Human resources, Business
Tags:ckr interactive, Peer Group US, recruitment tactics, nurses, Healthcare
Shortcut:prlog.org/12078640
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