A Beginner’s Guide to Text Message Marketing is a comprehensive resource for businesses and marketers who want to use text message marketing as a way to reach customers. It covers topics from picking a mobile keyword and short code, to using advanced tricks like SMS coupon disbursement, as well as the rules and regulations that govern mobile communications for advertising purposes.
“We’ve been in the mobile marketing industry for more than six years,” Signal cofounder Jeff Judge says. “Every year we get questions from businesses who are just starting out in the space wanting to know what the first steps are.”
The Signal team, he says, compiled the guide for those customers navigating the mobile space for the first time. The 32page ebook contains a section on regulations and compliance, so new mobile marketers can easily understand the laws and regulations governing SMS marketing to be sure to stay in compliance and avoid lawsuits, which are becoming increasingly common.
“It’s our responsibility as a mobile marketing platform to make sure people are doing this right,” Judge says. “And we just want to make it easy for them.”
Ebook URL: http://app.signalhq.com/
Signal is a web-based, all-in-one marketing hub for businesses to manage email, text, social media and digital promotions from a single dashboard. Plans start at $10/month. The company is based in Chicago. http://www.signalhq.com