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Follow on Google News | B2C E-Commerce in India still shows Growth PotentialThe recent "India B2C E-Commerce Report 2013" by Hamburg-based secondary market research company yStats.com contains information about online retail in India.
The number of Internet users in India was forecasted to grow to exceed 140 million by the end of 2012, representing more than 10 percent of the population. Additionally, an increase in mobile Internet users in India by approximately 25 percent annually between 2012 and 2015 was expected. Less than 1 Percent of all Retail Sales in India are generated online Online sales accounted for less than 1 percent of all retail sales in India in 2012, even though a large number of diverse online retailers exist. Travel represents the largest share of Indian B2C E-Commerce, as it cannot be touched or tried on, which is very important to consumers in India and represents an obstacle to many products that are sold online. In relation to this, online shoppers in India mainly planned to purchase from the categories mobile phones (including accessories) Mass Merchants and Online-Travel- In 2012, online mass merchants Flipkart and Snapdeal, as well as online clothing retailer Jabong, had the highest number of unique visitors. Regarding the reach of online-travel- Despite continuous growth, B2C E-Commerce represents less than 1 percent of total retail sales in India, as illustrated in the “India B2C E-Commerce Report 2013” by yStats.com. The product category clothing and accessories has especially high potential, because it is only rarely ordered online, due to the impossibility of trying the products in advance. For further information, see: http://ystats.com/ Press Contact: yStats.com GmbH & Co. KG Behringstrasse 28a, D-22765 Hamburg Phone: +49 (0)40 - 39 90 68 50 Fax: +49 (0)40 - 39 90 68 51 E-Mail: press@ystats.com Internet: www.ystats.com Twitter: www.twitter.com/ LinkedIn: www.linkedin.com/ Facebook: www.facebook.com/ About yStats.com yStats.com has been committed to research up-to-date, objective and demand-based data on markets and competitors for top managers from various industries since 2005. Headquartered in Hamburg, Germany, the firm has a strong international focus and is specialized in secondary market research. In addition to offering reports on markets and competitors, yStats.com also carries out client-specific research. Clients include leading global enterprises from various industries including B2C E-Commerce, electronic payment systems, mail order and direct marketing, logistics, as well as banking and consulting. End
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